Printed Advertisements
These printed advertisements were created to promote collectible figures to wholesale buyers and retail partners, with each layout tailored to reflect the personality of its respective brand. For the Wonder Woman figure, I developed a refined marble-and-gold visual theme inspired by Greek sculpture to emphasize craftsmanship and premium presentation, while the Trover Saves the Universe advertisement used bold colors, playful typography, and energetic composition to capture the chaotic humor of the IP. Both pieces balanced strong visual storytelling with clear product details, pricing, and retail-focused marketing communication.
Email Newsletters
These email marketing campaigns were designed and built in Mailchimp to support major game announcements, merchandise reveals, and collector’s edition launches for franchises including Disgaea 6: Defiance of Destiny and The Legend of Heroes: Trails from Zero. I created the full newsletter layouts using custom graphics, textures, typography, product callouts, and approved licensor assets while balancing promotional messaging, premium product presentation, and franchise branding to create engaging campaigns that connected directly with longtime fans and collectors.
Web Banners
These promotional banners were created to drive attention and immediate action across web and social platforms. Featuring recognizable licensed properties such as Rick & Morty and DC characters, the designs were built to be bold, eye-catching, and instantly readable at a glance. The primary goal of these campaigns was to clearly communicate key offers, with a strong emphasis on free shipping promotions for the Cryptozoic eStore.
World's End Club Custom Creator Kits
Influencer Marketing Campaign
To promote World's End Club, I collaborated with Marketing Lead Justin La Torre to develop a custom influencer kit designed to introduce the new IP to fans of series writers Kazutaka Kodaka and Kotaro Uchikoshi through curated physical experiences and creator engagement. Justin led the kit concept and content selection, while I designed the packaging, promotional materials, and collectible elements for each kit. The final packages included authentic Japanese snacks, custom inserts, themed merchandise, and a one-of-four Nintendo Switch Pro Controller, with creators including Trisha Hershberger, Suggestive Gaming, PopnGames, and Noisy Pixel featuring the campaign through livestreams and unboxing content.
Ys VIII: Lacrimosa of DANA Custom PS5 Controller
Sweepstakes Promotion
To support the PlayStation 5 release of Ys VIII: Lacrimosa of DANA, I helped create a promotional sweepstakes centered around a custom one-of-one PS5 controller. Since the title had previously launched on earlier platforms, the campaign focused on generating fresh excitement around the new release through an exclusive collectible prize. I sourced a specialty vendor capable of producing a single custom controller and designed the final artwork using a clean two-color layout featuring vector illustrations of the game’s two main protagonists. The promotion received over 12,000 entries and gained additional visibility through gaming media coverage, social sharing, and fan engagement.
